“Sports shoes have always been my great passion, I remember that when I was a child I had great fun in researching those most fancy, strange and innovative and every occasion was good to buy a new one”.

“My passion has then turned into a job, when I began importing the great sport brand shoes from all over the world; thanks to this experience I have learned to know the “sneakers World” from the point of view of the consumers and also their trends, taste and� sensitivity”.

“I realized that a shoe for dynamic and active people with the desire to distinguish from others being both comfortable and elegant� didn’t yet exist; …and if that� shoe didn’t exist…well I felt I was the one able to� create it … as a great passionate of all that is “VINTAGE”, I have thought of realizing� a shoe with a�tight form ; and with a 60/70’s style that� made one remind of� those extraordinary creative past years and that would differ from others for his glamouros and unusual look”.

“I had the desire to �dress� a shoe that being initially very simple and undecorated when enriched with materials of the best quality, the right colours and special embroideries would then turn out to be fashion . In an economic phase where the general trend of the other Italian Shoe Factories was to produce abroad, the biggest challenge, that brought me upstream, was to produce all my shoes in Italy in a completely hand made mode and then by directing my attention to people, who were able to appreciate this important feature”. .

“Thanks to the experience and skill of the local craftsmen ; I have been able to give life to my Dream, a completely MADE IN ITALY shoe, sporty and fancy, where great attention is given to details; and enclosing in it a real �life style�, till nowadays this important characteristic has almost entirely been kept”.

“As I began to wear them, I realized that the shoes arouse much interest in all those who saw me wearing them, and I realized that the time to take the great step had come” .

“Thanks to the cooperation of my young friend Matteo, qualified and undaunted, the Serafini shoes have finally reached� the best Italian Boutiques.
I really think to have won that challenge, because what I dreamed of ; many also desired… ”.

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